| | Thank you for taking the time to open the SKY Girls BW Quarterly Newsletter of 2024. We appreciate your continued interest in our activities. | | | |
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SKY is a 10!
- 10 Years of Staying True
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| | 2024 marks ten years of the SKY Girls BW campaign making it a meaningful year and we have attempted to convey this in our choice of activity as well. Here's what we’ve been up to in the past 6 months!
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We welcomed new members
to our Advisory Board, giving teens in Gaborone and Francistown the chance to
voice their ideas and contribute to the campaign. Their insights help us stay
true to our mission and ensure our initiatives remain relevant and impactful.
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Partnerships and Competitions | | | |
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| | Hosted the annual SKY Hunt competition, where teenage girls won back-to-school packages, driving mutual growth and increasing outreach for both partners. | | | |
| | P790 Trolley Dash with Ximi | | | |
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| | Held a trolley dash competition to create awareness around the cost of smoking (P790) and promote a smoke-free lifestyle.
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| | Partnered to host a smoke-free and alcohol-free event to promote healthy lifestyle choices and substance free fun.
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| | Voters Education Seminar with Activeby18teen | | | |
| | We attended the Activeby18teen event titled ‘Gathering of the intellects’ created to encourage neutral voter education and reduce apathy amongst youth. | | | |
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| | We teamed up with UNICEF ESARO to engage adolescent girls in Botswana, Kenya, and Zambia on menstrual health, SRHR, and climate change, reaching over 300,000 people with our SRHR videos on consent. Through this we managed to address some critical issues via collaborative messaging and advocacy.
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| | | | | | | New Capitol Cinemas Partnership | | | |
| | In April we held a press conference at New Capitol Cinema to celebrate our decade-long journey. The Keynote speaker Jennifer Makgabenyana, from FNB and artists such as Han-C, Kopano Kgabi, and Rai serenaded the audience. Our partnership with NCC will enable free screenings of the upcoming “Tikula” series, showcasing our achievements and engaging the community. | | | |
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| | | | World No Tobacco Day in Jwaneng | | | |
| | In May, we traveled to Jwaneng for World No Tobacco Day with the Ministry of Health. We set up stalls at the local mall and city center, collecting over 50 pledges from students committing to a tobacco-free lifestyle. Raising awareness about the dangers of tobacco and encouraging a healthy lifestyle.
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| | During the first quarter of the year, we released our 37th issue of our publication, featuring Hon. Bogolo Kenewendo, Tshepo Jamila Moyo, Dr. Aone Ditirwa, and guest editor, Samantha Mogwe. We also hosted an intimate launch event for girls who participated in our magazine distribution raffle, featuring influencers and speakers. The event included a panel discussion and a make-your-own mocktail stand, celebrating our journey and engaging with our community. | | | |
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| | | | TIKULA coming to Botswana | | | |
| | Our popular local drama series ‘Matswaka Bae,’ produced in 2016, has evolved into Tikula in Zambia. It will air for free at New Capitol Cinema and on BTV and YTV, with over 2 million views and 2 seasons on YouTube. Expanding our reach and impact through engaging and relevant content. We’ll be sharing dates for this premier on our pages soon.
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| | | | Guidance and Counseling Takeover | | | |
| | We continued to engage with schools through our SKY school talks. In June, we took over
guidance and counselling lessons at Marang CJSS and Bonnington CJSS. We taught
material from our magazine on goal setting and mind mapping, engaging the
students in meaningful discussions. Throughout the year, we’ve been able to reach over 3,000 students through our school talk tours; sharing personal stories, affirmations, and distributing our wristbands. We
recently honored an invitation to Kgamanyane CJSS in Mochudi, using the resources to reach girls in and around Gaborone. | | | |
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| | | | | We hosted a modeling series with Miss Teen Universe Botswana 2023, Palesa Motsewetsho, and reflected on our 10-year journey with influencers like Samantha Mogwe, Maxine Magwape, Zeus, and Marang Selolwane. We also celebrated April Fools' Day with a prank post, receiving over 1,000 reactions. This post went semi viral and showed us that young people and their parents truly care about SKY and the work that we do.
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In May, our director, Mmapula Sedie traveled across the globe to represent SKY Girls BW as a featured presenter at the prestigious North American Social Marketing Conference, hosted by the 𝙎𝙤𝙘𝙞𝙖𝙡 𝙈𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜 𝘼𝙨𝙨𝙤𝙘𝙞𝙖𝙩𝙞𝙤𝙣 𝙤𝙛 𝙉𝙤𝙧𝙩𝙝 𝘼𝙢𝙚𝙧𝙞𝙘𝙖 (SMANA). The campaign won the Gold award for "Best Overall Social Marketing Program. This recognition is a showcase of SKY Girls BW’s drive to improving the lives of adolescent girls and the effectiveness of our long-standing programs.
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Our social media presence continues to grow, given the prevalence of Gen-Z in online spaces. Our TikTok following has steadily expanded to 21.9K followers, up from 14.8K in our previous newsletter. Consistency, understanding our audience's preferences, and using the platform to inspire have been instrumental in our growth. Furthermore, our YouTube subscriber count has nearly doubled, reaching 9,120 subscribers from 8,000, and we have gained an additional 1,000 Instagram followers, bringing our total to 25.8K followers. We are excited to continue our online engagement with our audience.
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| | SKY Girls BW is a behaviour change campaign that uses social marketing strategies to make smoking less aspirational to teenage girls in Botswana. It was founded by The Dialogue Group in 2014. The initiative is co-funded by The Bill and Melinda Gates Foundation, the Ministry of Health, and UNICEF.
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| | | | | 150 000+
teen girls nationwide | | | |
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| | Stay tuned for more exciting updates from SKY Girls BW! Email us on skygirlsbw@dialogue.co.bw to find out how you can partner with us. | | | |
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